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Professor Larry Van Horn is a renowned expert and researcher on health care management and economics at the Vanderbilt University Owen Graduate School of Management. He serves as Executive Director of Health Affairs and Founder and Director of the Center of Health Care Market Innovation at Vanderbilt. Larry is an advisor to the White House on healthcare price transparency, and serves on the Health and Human Services Quality Summit Panel, and is my longtime friend and colleague. His research and ideas continue to challenge the status quo in healthcare today.